Chapter 11 Information Systems.

21/12/09

2 New iPhone Apps: ZARA & ZARA HOME

Filed under: iPhone Apps by Marc @ 18:10

Last week two brand new iPhone apps where released, ZARA and ZARA HOME, both underInditex license. We’ve worked closer with our client Abuse to make them a completely success, both apps appeared at top lists in just a few days.

These apps are pocket catalogues of all the products that can be found in each ZARA store, organized by sections which is very useful for all customers, but one of the most important features of the application is the update frequency: ZARA’s team will update the content weekly to keep you informed about all its new products.

I would like to take this post to talk about mobile marketing posibilities, there is a lot of companies around the world using mobile marketing solutions to promote their products. iPhone and large set of latest mobile devices has the multimedia capabilities to provide a very easy, clear and useful channel of communication between companies and it’s potential customers.

The fact of ZARA releasing a set of applications available in most important plattforms(iPhone, Android, Nokia, Blackberry,…) it’s just another example of how useful can be for the companies to keep his customers updated with it’s latest products through a maketing mobile application.